Sunday Group Management retained by FIA World Endurance Championship

Developing profile in North America for growing international championship

Paris, France (11 June)—The FIA World Endurance Championship (WEC) has appointed Sunday Group Management as the North American media representatives for the global endurance sports car category.

Sunday Group will manage an active media engagement campaign, developing custom content to support North American media placements for the growing international championship.

Founded in 2012 by the Fédération Internationale de l’Automobile (FIA) and Automobile Club de l’Ouest (ACO), the World Endurance Championship has seen significant growth with expansion into new markets worldwide for its eight-race calendar, which visits four continents and includes the Lone Star Le Mans (September 5-7) that is staged at Circuit of the Americas.

The WEC has continued to expand its audience, with significant growth of in-person attendance at events as well as with its digital platforms, including the WEC TV app and an expanded broadcast audience that has a reach of 200 million worldwide.

The WEC growth is also reflected in the significant commitment from a wide range of prestigious automotive brands.  With eight manufacturers racing in the top Hypercar class and a further nine manufacturers competing in the LMGT3 class, the WEC paddock is thriving.

The diverse range of manufacturers have recognized the value of telling their brand story through competition in WEC including events like the 24 Hours of Le Mans.

“Lone Star Le Mans at COTA was a significant success last year,” said Andrew Craig, the North American representative for the World Endurance Championship. “It is very important for WEC to continue grow its profile in North America, and, after a successful cooperation in 2024 we’ve retained Sunday Group Management to provide continuing support in 2025. Given Sunday Group Management’s highly positive role in 2024 we are pleased to continue the relationship with a broader scope for 2025.”

Since 2003, Indianapolis-based Sunday Group Management has specialized in developing marketing communications for a range of clients to make contributions to the growth of motorsport, working with teams, drivers, series, cause-based initiatives, and facilities across a wide spectrum of categories including INDYCAR, NASCAR, IMSA, and historic racing.
“After working with the team at WEC for the Lone Star Le Mans last year, we are thrilled to continue to build on the momentum that the championship has globally as North America represents a key market, with strong participation of teams, drivers, and brands in the championship,” said Sunday Group Management founder Matt Cleary.

The next round of the World Endurance Championship will be the 93rd running of the huge endurance event, which has had a sold out audience for the last two years running.