{"id":8242,"date":"2025-06-03T06:29:06","date_gmt":"2025-06-03T10:29:06","guid":{"rendered":"https:\/\/sundaymanagement.com\/?p=8242"},"modified":"2025-06-04T06:30:41","modified_gmt":"2025-06-04T10:30:41","slug":"falken-tire-deepens-roots-with-gridlife-in-2025","status":"publish","type":"post","link":"https:\/\/sundaymanagement.com\/index.php\/2025\/06\/03\/falken-tire-deepens-roots-with-gridlife-in-2025\/","title":{"rendered":"Falken Tire Deepens Roots with GRIDLIFE in 2025"},"content":{"rendered":"

From Trackside Curiosity to Title Sponsor, Falken Tire\u2019s Journey with GRIDLIFE Comes Full Circle<\/em><\/p>\n

\nCHICAGO (3 June 2025)-<\/strong>\u00a0Back in 2015, Falken Tire Senior Motorsports Manager Jonathan Bradford was looking to cast a wider net.<\/p>\n

Known for its long-standing presence in Formula Drift, Falken Tire was quietly developing a new line of 200tw tires, and Bradford was on the hunt for the right grassroots community to help shape them.<\/p>\n

That search led him to a rising name whispered through the drift scene\u2019s inner circles: GRIDLIFE.<\/p>\n

\u201cOne of the first places I heard about GRIDLIFE was from our own drivers,\u201d Bradford recalls. \u201cI reached out to Chris (Stewart) and his team, asked for credentials, and showed up at Road Atlanta in 2016 with no expectations.<\/p>\n

\u201cThe moment I arrived, I was blown away,\u201d Bradford continued. \u201cThe energy, the crowd, the cars, it was intimate but electric. I knew right away that we had to be part of it.\u201d<\/p>\n

<\/a>What began with drifting quickly grew into something more. Nearly a decade later, Falken Tire is now the Presenting Sponsor of both Club TR and Club SC, two of GRIDLIFE\u2019s most competitive TrackBattle Time Attack classes.<\/p>\n

The partnership has evolved into a dynamic collaboration where the paddock becomes both proving ground and R&D lab, with driver feedback directly informing tire development.<\/p>\n

\u201cFalken believed in GRIDLIFE before most people even knew what it was,\u201d said Chris Stewart, GRIDLIFE co-founder. \u201cThey\u2019ve been in our corner since the early days, helping us evolve both as an event and as a proving ground for real enthusiast innovation. (They have been amazing, and we\u2019ve both grown tremendously together, so) Having Falken continue and expand their commitment into 2025 just feels right.\u201d<\/p>\n

<\/a>The 2025 season will mark Falken Tire\u2019s most expansive GRIDLIFE season yet, with brand activations at five of the series\u2019 marquee events: South Carolina Festival, Midwest Festival, Summer Apex Festival, Circuit Legends and Laguna Festival.<\/p>\n

On track, fans will see variants of the iconic Falken Tire livery flying in both grip and drift disciplines, including:<\/p>\n