Sunday Group Management – Motorsports Communications and Social Media


Sunday Group Management utilizes team members with creativity, drive, and a diverse skill set. Founded in 2003 by Matt Cleary after a successful effort as head of Competition Public Relations for the then-thriving Skip Barber Racing School, Sunday Group Management has steadily grown based on the firm’s strong network of relationships, remarkable work ethic, integrity, consistent follow through, and high-quality written content.

With clients that include race teams, event sponsors, race series and race drivers, Sunday Group has established a reputation for excellence.
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Driven by a passion for the sport, Sunday Group Management generates compelling content, raising the profile of our clients to help them achieve their goals and build the audience for motorsport as a whole.


Our vision is to be recognized as a creative leader in motorsport based on the excellence of our work, making ongoing contributions to the growth of motorsport through our clients' success.
  • Sunday Group Management has helped us continue to grow the Global Mazda MX-5 Cup series by raising the profile for both the championship and our drivers. We count on Matt (Cleary) and his team to deliver an efficient, reliable, and relentless media relations program. Sunday Group Management is easy to work with and is always looking for ways to contribute to everyone’s success.
    Michelle Kish
    Andersen Promotions
  • Sunday Group Management did an excellent job managing the media outreach for our championship campaign for us. They helped to build relationships with the media on our behalf, and their pro-active approach helped us to make the most of the opportunities that our on-track results created. Sunday Group initiated the promotion of our ‘Expect to Win’ ethos and brought a lot of energy and enthusiasm to our interactions with the media, social media, and the public on our behalf.

    Bob Johnson
    Action Express Racing
  • Since the very first day we worked together at Daytona in 2004, Matt (Cleary) and his team have been relentless in their effort to raise our profile as an organization. They use so many tools– social media, videos, and how well they get along with all the broadcast guys— to get us out there in creative ways. It’s helped us not only create a great relationship with our fans, but it has also been a part of the growth of this team for over a decade now.

    Mike Shank
    Michael Shank Racing
The SGM team is back on the road this week to Road America for a stop on the @indycar and @globalmx5cup schedules!
RT @RACERmag: Two exciting, intense, late-afternoon qualifying sessions for the @GoTransAm #WestChampionship series at @RaceSonoma promise…
RT @PirelliUSA: Spending Saturday with @GoTransAm and @RaceSonoma for the return of a fender-to-fender racing at the legendary California c…
RT @GoTeamTGM: Check out Ted's Lap at Watkins Glen in Porsche GT3 Cup Car:
RT @InvisibleGlass: Congratulations to Ava Marie Gabriel for being selected as our Invisible Glass livery design winner! Ava Marie and her…
Two weeks off for the SGm crew. Anyone else not know what to do on weekends off?? 🤔
RT @InvisibleGlass: We love to hear from the consumers who use our products, so tell us which one is your favorite and why!
RT @GoTransAm: Join us for the #TA2 autograph session in 3️⃣ 0️⃣ minutes. Drivers will be on hand signing posters and taking photos with fa…
RT @AX_Racing: Good morning! Opening the day w first on track action of the weekend- don’t forget @IMSARadio for updates through the day! #…
Ready for our next batch of events coming up this weekend! #DetroitGP
And just like that, the Month of May all comes down today. Amazing teamwork by the Sunday Group squad this month
It’s D-Day for the Sunday Group clan at @IMS for the 103rd #Indy500
New clients. New employees. Lots of travel. Check out what SGM has been up to so far this season.