Sunday Group Management – Motorsports Communications and Social Media


Sunday Group Management utilizes team members with creativity, drive, and a diverse skill set. Founded in 2003 by Matt Cleary after a successful effort as head of Competition Public Relations for the then-thriving Skip Barber Racing School, Sunday Group Management has steadily grown based on the firm’s strong network of relationships, remarkable work ethic, integrity, consistent follow through, and high-quality written content.

With clients that include race teams, event sponsors, race series and race drivers, Sunday Group has established a reputation for excellence.
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Driven by a passion for the sport, Sunday Group Management generates compelling content, raising the profile of our clients to help them achieve their goals and build the audience for motorsport as a whole.


Our vision is to be recognized as a creative leader in motorsport based on the excellence of our work, making ongoing contributions to the growth of motorsport through our clients' success.
  • Sunday Group Management has helped us continue to grow the Global Mazda MX-5 Cup series by raising the profile for both the championship and our drivers. We count on Matt (Cleary) and his team to deliver an efficient, reliable, and relentless media relations program. Sunday Group Management is easy to work with and is always looking for ways to contribute to everyone’s success.
    Michelle Kish
    Andersen Promotions
  • Sunday Group Management did an excellent job managing the media outreach for our championship campaign for us. They helped to build relationships with the media on our behalf, and their pro-active approach helped us to make the most of the opportunities that our on-track results created. Sunday Group initiated the promotion of our ‘Expect to Win’ ethos and brought a lot of energy and enthusiasm to our interactions with the media, social media, and the public on our behalf.

    Bob Johnson
    Action Express Racing
  • Since the very first day we worked together at Daytona in 2004, Matt (Cleary) and his team have been relentless in their effort to raise our profile as an organization. They use so many tools– social media, videos, and how well they get along with all the broadcast guys— to get us out there in creative ways. It’s helped us not only create a great relationship with our fans, but it has also been a part of the growth of this team for over a decade now.

    Mike Shank
    Michael Shank Racing
RT @MeyerShankRac: Big day up for us with qualifying, going for that fourth pole of the season. 😎

💻 /…
RT @InvisibleGlass: We will start tomorrow’s race on championship points after a thunderstorm came in right before our final practice and q…
RT @redbull: Racer @shaynatexter isn’t just racing against the best men in her sport. She’s beating them. Hit the link to read the #redbull…
After a weekend off, we are ready to be back trackside. The team is split between VIRginia International Raceway for IMSA action and Road America with The Trans Am Series presented by Pirelli!
RT @marshallpruett: Much love to the big man. About to do our annual in-car session with ⁦@pLmotorsport⁩ in the car Justin raced here at th…
RT @Portland_GP: We'll be chatting with @jack_harvey42 very soon!

Make sure to get your questions in now! #AskHarvey…
EMPLOYEE SPOTLIGHT: Get to know Account and Brand Manager, Maddie Komar!
It has been gratifying to see notes about @justin_wilson when folks visit as the Pocono weekend seems to have him on peoples minds a little more than usual.
New week. New goals. Nothing but looking ahead 👊🏻
CLIENT SPOTLIGHT: SGM wouldn’t be what it is without the people behind the brands, teams, and drivers we work with. Learn more about @AERO_Paint!
RT @GoTransAm: Congratulations to the #FirstEnergy100 #TA podium -

@ErnieFrancisJr 1st
@ChrisDyson16 2nd
Adam Andretti 3rrd…
Hello @Mid_Ohio! We are back in Lexington, Ohio with @GoTransAm who is on track this weekend for the FirstEnergy Mid-Ohio 100!
Get to know the newest member of the SGM team, Amy Greenway!
RT @PirelliUSA: The Trans Am Series stopped at the world-famous Indianapolis Motor Speedway this weekend. World class racing at the Brickya…
RT @AX_Racing: Less than 1.5 hours left in the IMSA Road Race Showcase at Road America!
No. 31 - P4
No. 5 - P6
#RoadAmerica #IMSA
RT @GoTransAm: The best battle on the track right now is for fifth place between Doug Peterson and @lawlessalan25

👉Follow LIVE T&S https:…
Awesome to be able to help out with the @austinhatcherfo auction with @AX_Racing at Road America this weekend!
RT @IMS: "This is one of my favorite events of the year."

@ErnieFrancisJr is pumped for today's @GoTransAm race at #IMS.…
RT @InvisibleGlass: It's RACE DAY! Tune into at 5:05PM ET to catch flag to flag coverage of the Invisible Glass Ast…
RT @AX_Racing: 🏁 on Practice 2:
No. 31 - P6
No. 5 - P7