Sunday Group Management – Motorsports Communications and Social Media


Sunday Group Management utilizes team members with creativity, drive, and a diverse skill set. Founded in 2003 by Matt Cleary after a successful effort as head of Competition Public Relations for the then-thriving Skip Barber Racing School, Sunday Group Management has steadily grown based on the firm’s strong network of relationships, remarkable work ethic, integrity, consistent follow through, and high-quality written content.

With clients that include race teams, event sponsors, race series and race drivers, Sunday Group has established a reputation for excellence.
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Driven by a passion for the sport, Sunday Group Management generates compelling content, raising the profile of our clients to help them achieve their goals and build the audience for motorsport as a whole.


Our vision is to be recognized as a creative leader in motorsport based on the excellence of our work, making ongoing contributions to the growth of motorsport through our clients' success.
  • Sunday Group Management has helped us continue to grow the Global Mazda MX-5 Cup series by raising the profile for both the championship and our drivers. We count on Matt (Cleary) and his team to deliver an efficient, reliable, and relentless media relations program. Sunday Group Management is easy to work with and is always looking for ways to contribute to everyone’s success.
    Michelle Kish
    Andersen Promotions
  • Sunday Group Management did an excellent job managing the media outreach for our championship campaign for us. They helped to build relationships with the media on our behalf, and their pro-active approach helped us to make the most of the opportunities that our on-track results created. Sunday Group initiated the promotion of our ‘Expect to Win’ ethos and brought a lot of energy and enthusiasm to our interactions with the media, social media, and the public on our behalf.

    Bob Johnson
    Action Express Racing
  • Since the very first day we worked together at Daytona in 2004, Matt (Cleary) and his team have been relentless in their effort to raise our profile as an organization. They use so many tools– social media, videos, and how well they get along with all the broadcast guys— to get us out there in creative ways. It’s helped us not only create a great relationship with our fans, but it has also been a part of the growth of this team for over a decade now.

    Mike Shank
    Michael Shank Racing
In the IndyCar world...May officially starts today. Out here for the first @IndyCar test at @IMS
Two weekends off and we’re already anxious for the next round of SGM client race weekends!

May 3-5 | @IMSA at @Mid_Ohio
May 3-5 | @GoTransAm at @WeatherTechRcwy
RT @ElliotCox51: @drive4dyslexia auction is live! Something for everyone, check it out!
RT @GoTransAm: Greg Pickett was making #TA headlines even 17 years ago!

A #TBT from the @Sundaygroup Library: Sept 21, 1992 @AutoWeek with…
RT @jack_harvey42: Difficult day... followed by pre birthday pizza with the gang! 🍕
RT @GPLongBeach: . @ABC7Jade highlighting @MeyerShankRac’s @Acura sponsorship at this weekends @GPLongBeach! Check out the full story on @A…
RT @MeyerShankRac: PR - Thanks for stopping by this morning @ABC7. We’re excited to kick off Qualifying at the @Acura @GPLongBeach! #AGPLB…
RT @MeyerShankRac: PR - We love seeing progress in such a close field. Starting 12th for tomorrow's race (3:00 PM CT NBCSN)

Official Relea…
RT @AutoweekUSA: Global Mazda MX-5 Cup results from Barber Motorsports Park: Bryan Ortiz, Serlin Rollan win https:/…
RT @MeyerShankRac: PR - Happy #HIGPA Race Day! Can't wait to get on track. Be sure you're tuned in for live race coverage.

⏰ 3:00 PM CT /…
RT @IndyCar: "Simon, if you hit both, I'll make him lick your shoes clean." 🤣

@maxchilton, @jack_harvey42 and @simonpagenaud had some fun…
RT @MeyerShankRac: PR - It may be our first @IndyCar weekend at Barber but we have a sense of what the @BarberMotorPark podium feels like.…
RT @PirelliUSA: And that’s a wrap on @GoTransAm as well this weekend! You can always count on them to bring out the muscles!
#GoTransAm #Pi…
RT @GoTransAm: Race day is finally here!

#TA and #SGT at 8:50am
#TA2 at 2pm

⭐ See the full Trans Am Series presented by Pirelli field d…
RT @scunleashed: Ep. 173 w/ @GoTransAm />TA2 Champ @Rafaindy! We chat about his diverse career and his amazing run last season. @jaxhockey al…
RT @AERO_Paint: #tbt to the "throwback" livery we did with @MichaelShankRac back in 2016 for their 250th prototype start in @IMSA. The AERO…
RT @marshallpruett: For those who've asked, here's the link to our Bourdais & Pruett charity Hamburger & French Fry Show shirts, made by @T…