Sunday Group Management – Motorsports Communications and Social Media


Sunday Group Management utilizes team members with creativity, drive, and a diverse skill set. Founded in 2003 by Matt Cleary after a successful effort as head of Competition Public Relations for the then-thriving Skip Barber Racing School, Sunday Group Management has steadily grown based on the firm’s strong network of relationships, remarkable work ethic, integrity, consistent follow through, and high-quality written content.

With clients that include race teams, event sponsors, race series and race drivers, Sunday Group has established a reputation for excellence.
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Driven by a passion for the sport, Sunday Group Management generates compelling content, raising the profile of our clients to help them achieve their goals and build the audience for motorsport as a whole.


Our vision is to be recognized as a creative leader in motorsport based on the excellence of our work, making ongoing contributions to the growth of motorsport through our clients' success.
  • Sunday Group Management has helped us continue to grow the Global Mazda MX-5 Cup series by raising the profile for both the championship and our drivers. We count on Matt (Cleary) and his team to deliver an efficient, reliable, and relentless media relations program. Sunday Group Management is easy to work with and is always looking for ways to contribute to everyone’s success.
    Michelle Kish
    Andersen Promotions
  • Sunday Group Management did an excellent job managing the media outreach for our championship campaign for us. They helped to build relationships with the media on our behalf, and their pro-active approach helped us to make the most of the opportunities that our on-track results created. Sunday Group initiated the promotion of our ‘Expect to Win’ ethos and brought a lot of energy and enthusiasm to our interactions with the media, social media, and the public on our behalf.

    Bob Johnson
    Action Express Racing
  • Since the very first day we worked together at Daytona in 2004, Matt (Cleary) and his team have been relentless in their effort to raise our profile as an organization. They use so many tools– social media, videos, and how well they get along with all the broadcast guys— to get us out there in creative ways. It’s helped us not only create a great relationship with our fans, but it has also been a part of the growth of this team for over a decade now.

    Mike Shank
    Michael Shank Racing
RT @MazdaRacing: We are live on for the season finale of the @Batterytender Global Mazda MX-5 Cup finale.

RT @GlobalMX5Cup: 🚨This is your 1 hour warning for the #MX5Cup season finale🚨

Who will take home the championship?

💻 Watch the action L…
RT @GoTransAm: Congratulations to the #TA2 podium finishers (provisional):

🥇 @TMMotorsports
🥈 @marcmillershow
🥉 @MachavernRacing https:/…
RT @MeyerShankRac: We are gearing up for qualifying! Tune into NBCSN to watch LIVE.

We will be going out in Group 2

📻 @IndyCarRad…
Remarkable that all 6 of these @GlobalMX5Cup drivers have a shot at the championship and $200,000 in @MazdaRacing support as we look forward to double header. Both races will be streamed live! #mx5finale @Batterytender
RT @GoTransAm: 🏁🏁🏁🏁

@rafaindy takes pole by one tenth of a second for Saturday's #TA2 💯-mile feature
RT @MeyerShankRac: Come join us in the INDYCAR Fan Village for the official autograph session!

RT @GoTransAm: After a short black flag the #TA2 drivers back out for practice

#GoTransAm @VIRNow I #GoldCup
SGM is coast to coast this weekend! @IndyCar takes on @WeatherTechRcwy for their season finale while @GoTransAm takes the track for Round 10 at @VIRNow!
RT @MeyerShankRac: We don't have to travel too far this weekend - right back into @IndyCar action at @WeatherTechRcwy! />
#FirestoneGP | @Aut…
RT @InvisibleGlass: One last go around... @RoadAtlanta, we can't wait to see you 👊🏼
RT @StonerCarCare1: We have a passenger this weekend, keeping the air inside the No. 09 @AMR_Official fresh and clean. You can buy your own…
RT @RebelRockRacing: .@FrankDePew waits on pit lane for the start of a quick final practice ahead of qualifying

#IMPC l #MontereyGP https…
RT @GoTeamTGM: R A C E D A Y !
Tune-in to the WeatherTech Raceway Laguna Seca 120 at 5:55PM ET on!

#IMPC https://t…
RT @StonerCarCare1: Steady progress for the @astonmartin team in today's practice sessions - recapping Day One @WeatherTechRcwy! />
RT @JASMotorsport: In #IMSA GTD FP1 at Laguna Seca, points leader @MarioFarnbacher takes his MSR NSX GT3 Evo to P10, with @katherinelegge P…
RT @StonerCarCare1: Great start to the weekend - P3 and P11 for the Nos. 97 and 09 in first practice. FP2 at 5:10 pm ET!

#IMPC l #Monterey…