Sunday Group Management – Motorsports Communications and Social Media


Sunday Group Management utilizes team members with creativity, drive, and a diverse skill set. Founded in 2003 by Matt Cleary after a successful effort as head of Competition Public Relations for the then-thriving Skip Barber Racing School, Sunday Group Management has steadily grown based on the firm’s strong network of relationships, remarkable work ethic, integrity, consistent follow through, and high-quality written content.

With clients that include race teams, event sponsors, race series and race drivers, Sunday Group has established a reputation for excellence.
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Driven by a passion for the sport, Sunday Group Management generates compelling content, raising the profile of our clients to help them achieve their goals and build the audience for motorsport as a whole.


Our vision is to be recognized as a creative leader in motorsport based on the excellence of our work, making ongoing contributions to the growth of motorsport through our clients' success.
  • Sunday Group Management has helped us continue to grow the Global Mazda MX-5 Cup series by raising the profile for both the championship and our drivers. We count on Matt (Cleary) and his team to deliver an efficient, reliable, and relentless media relations program. Sunday Group Management is easy to work with and is always looking for ways to contribute to everyone’s success.
    Michelle Kish
    Andersen Promotions
  • Sunday Group Management did an excellent job managing the media outreach for our championship campaign for us. They helped to build relationships with the media on our behalf, and their pro-active approach helped us to make the most of the opportunities that our on-track results created. Sunday Group initiated the promotion of our ‘Expect to Win’ ethos and brought a lot of energy and enthusiasm to our interactions with the media, social media, and the public on our behalf.

    Bob Johnson
    Action Express Racing
  • Since the very first day we worked together at Daytona in 2004, Matt (Cleary) and his team have been relentless in their effort to raise our profile as an organization. They use so many tools– social media, videos, and how well they get along with all the broadcast guys— to get us out there in creative ways. It’s helped us not only create a great relationship with our fans, but it has also been a part of the growth of this team for over a decade now.

    Mike Shank
    Michael Shank Racing
The deadline to enter our kids coloring contest is Sunday at midnight! The winning design will go on a @BatteryTender® Global @MazdaRacing MX-5 Cup car for the season finale!

#MX5Cup | #BatteryTender | #BFGracing | #Mazda />
Full info here ⏬
. @DonohueRacing will continue his dad's Trans Am legacy at Riverside International Raceway on Saturday in the Trans Am by Pirelli Esports Championship
RT @TorqueEsport: The famous Riverside Raceway may be long gone but Torque has brought it back to life virtually this weekend for the @GoTr…
Our best and most important @IndyCar moment would not have been possible without @jack_harvey42 - our first INDYCAR podium finish in 2019. Listen to the podcast link below to hear what that meant to Mike Shank.

@AutoNation | @SIRIUSXM

RT @jack_harvey42: Had a blast filming this! A lot of great things have happened since I met Mike and Jim... hope this story carries on for…
2019 was a step up for us and @jack_harvey42, with 10 total races. Jack started off the season strong, with his best qualifying result up until that point (7th) at @GPSTPETE.

@AutoNation | @SIRIUSXM

2018 was an important year for MSR and Jack. Six races total and @jack_harvey42 finished 12th in just his third ever @IndyCar race at @GPLongBeach

@AutoNation | @SIRIUSXM

AT Speed Podcast:
LOYALTY is a big contributing factor to why Jack is included in the At Speed Podcast TOP 5 influential people. Listen to more of why Mike Shank is glad to have Jack onboard.

@AutoNation | @SIRIUSXM | @jack_harvey42

.@PAGIDRacing designed its @MazdaRacing MX-5 Cup brakes to bed easily so drivers can maximize their track time. Depending on track length, it takes roughly two to three laps to bed new brake pads.
It is important to ‘bed’ each new set of brakes. Bedding is the process of rapidly heating and cooling the brakes by braking hard then accelerating hard. This deposits brake pad material onto the rotor (known as the ‘transfer layer’) ...
Next Up for Trans Am by Pirelli Esports Championship:

🗓️May 30
⏰3pm ET
📍Riverside International Raceway Classic Road Course
↪️9 Turns
📏3.3 Miles
📲 Download the Trans Am by Pirelli Racing App to stream
Most teams change the brake pads on their MX-5 Cup cars each event weekend. @PAGIDRacing MX-5 Cup brake pads are designed to last through multiple practice sessions, a qualifying session and race events.
It’s a busy (virtual) race day for the SGM crew! @JrIIIRacing’s Eric Palmer kicks off the day in the IMSA @iRacing Challenge Series at 3PM ET followed by the IMSA iRacing Pro Series at 6PM ET with a strong contention ...
NEWS: Stoner Car Care Racing Brings Two Car Effort to VIR for Virtual IMSA Competition

Waddell and Long bring Porsche, BMW entries to penultimate round of IMSA championship with LIVE streaming on the @iRacing Youtube channels.

Read more here ➡️ ...
. @PAGIDRacing provides at-track support for MX-5 Cup teams by taking brake pad temperatures after each track session and following up with teams individually to address any concerns.
On track, @PAGIDRacing brake pads on an MX-5 Cup car will typically reach up to 1200F in the front and 1000F in the rear.
Meet @taylorhaglerms - the sole female in the TCR class in @IMSA Michelin Pilot Challenge competition! The @HondaRacing_HPD driver and Texas native is making a name for herself having made her IMSA debut at @DISupdates in January.

Read more here ...
Trans Am is virtually returning to Riverside International Raceway on Saturday – adding to the legacy of many of the most famous names in racing history, including Dan Gurney, Mark Donohue, Parnelli Jones, George Follmer, David Hobbs and @scottpruett01.
RT @J_Troc_71: @RACERmag @GoTransAm Such an awesome track, wish it was still around today to receive the North Wilkesboro treatment.
RT @faborplumbs: Trans Am Resurrects Riverside International Speedway for Esports Competition @gotransam
RT @J_Troc_71: @GoTransAm Such an awesome track and a cool idea.