Sunday Group Management – Motorsports Communications and Social Media


Sunday Group Management utilizes team members with creativity, drive, and a diverse skill set. Founded in 2003 by Matt Cleary after a successful effort as head of Competition Public Relations for the then-thriving Skip Barber Racing School, Sunday Group Management has steadily grown based on the firm’s strong network of relationships, remarkable work ethic, integrity, consistent follow through, and high-quality written content.

With clients that include race teams, event sponsors, race series and race drivers, Sunday Group has established a reputation for excellence.
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Sunday Group Management generates value by developing identity and exposure for motorsport organizations while maintaining the highest level of integrity, loyalty, and ethical responsibility.


To be recognized as a leader in the sport by supporting future growth based on the excellence of our work, and to be an ongoing contributor to the growth of motorsport and our clients' success.
  • Sunday Group Management did an excellent job managing the media outreach for our championship campaign for us. They helped to build relationships with the media on our behalf, and their pro-active approach helped us to make the most of the opportunities that our on-track results created. Sunday Group initiated the promotion of our ‘Expect to Win’ ethos and brought a lot of energy and enthusiasm to our interactions with the media, social media, and the public on our behalf.

    Bob Johnson
    Action Express Racing
  • Since the very first day we worked together at Daytona in 2004, Matt (Cleary) and his team have been relentless in their effort to raise our profile as an organization. They use so many tools– social media, videos, and how well they get along with all the broadcast guys— to get us out there in creative ways. It’s helped us not only create a great relationship with our fans, but it has also been a part of the growth of this team for over a decade now.

    Mike Shank
    Michael Shank Racing
RT @HARTracingteam: After running in the top 10 for most of the day, and having an accident thrown at them, this crew deserves a round of a…
RT @radiolemans: And the winner of the Spirit of the race award from the fans goes to @MichaelShankRac by a landslide. Well deserved for th…
RT @SpiritDaytona90: We have repaired the drive plane on the nose, hoping that means the aero is better - green this time by, we are halfwa…
The Shank boys were going to raffle this off but alas it sounds like it’s been stolen. So if you see this...let us know! @sebringraceway
RT @tire_rack: First a new lap record. Then pole position. Let's do this car #90. Good luck at @IMSA #sebring12, @TristanVautier, @mcmurry…
RT @HARTracingteam: .@TomDyer_ takes over as @RyanEversley hops out of the car. Let’s get that replay in slow motion!

9:20 remaining in th…
Working with the pole winning car and the car starting shotgun on the field #sebring12
Working with the pole winning car and the car starting shotgun on the field #sebring12
RT @JASMotorsport: Great prospects for the #Sebring12H from the four NSX GT3s after qualifying @HARTracingteam (Eversley/Gilsinger/Dyer) th…
RT @GoTeamTGM: Checkered flag for the Alan Jay Automotive Network 120 for TeamTGM
No. 46/Plumb/Trinkler P8
No. 4/Giovanis/Cosmo P9
Congrats to @entrotech01 on a big masters podium result with Matt Bell here @sebringraceway ! @AERO_Paint looked good...and was quick! @ligiersportcars @UnitedAutosport
RT @GuyCosmo: It's #RACEDAY and we are pumped for the 2-hour Alan Jay Automotive Network 120 here at @sebringraceway. Follow @GoTeamTGM for…
Who doesn’t like a gorilla?? Good times w @team_tgm at @sebringraceway kickoff thanks @imsaracing for playing host!
Big congrats to Darren Keane and Kyle Kirkwood on the start of their usf2000 season !
Well a week out still but this is encouraging #sebring12
Toasting @ax_racing @michaelshankracing and of course #dangurney so it had to be @moetchandon