Sunday Group Management – Motorsports Communications and Social Media


Sunday Group Management utilizes team members with creativity, drive, and a diverse skill set. Founded in 2003 by Matt Cleary after a successful effort as head of Competition Public Relations for the then-thriving Skip Barber Racing School, Sunday Group Management has steadily grown based on the firm’s strong network of relationships, remarkable work ethic, integrity, consistent follow through, and high-quality written content.

With clients that include race teams, event sponsors, race series and race drivers, Sunday Group has established a reputation for excellence.
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Sunday Group Management generates value by developing identity and exposure for motorsport organizations while maintaining the highest level of integrity, loyalty, and ethical responsibility.


To be recognized as a leader in the sport by supporting future growth based on the excellence of our work, and to be an ongoing contributor to the growth of motorsport and our clients' success.
  • Sunday Group Management did an excellent job managing the media outreach for our championship campaign for us. They helped to build relationships with the media on our behalf, and their pro-active approach helped us to make the most of the opportunities that our on-track results created. Sunday Group initiated the promotion of our ‘Expect to Win’ ethos and brought a lot of energy and enthusiasm to our interactions with the media, social media, and the public on our behalf.

    Bob Johnson
    Action Express Racing
  • Since the very first day we worked together at Daytona in 2004, Matt (Cleary) and his team have been relentless in their effort to raise our profile as an organization. They use so many tools– social media, videos, and how well they get along with all the broadcast guys— to get us out there in creative ways. It’s helped us not only create a great relationship with our fans, but it has also been a part of the growth of this team for over a decade now.

    Mike Shank
    Michael Shank Racing
RT @GoTeamTGM: WATCH: Check out our Daytona race recap debuting our @MercedesAMG GT4s!
RT @pirellicupusa: Did you know.....that the 2018 season marks the 12th racing season for the PIrelli GT3 Cup Trophy USA?…
RT @GoTeamTGM: Stay tuned, Monday 2/19! Livery Reveal coming your way!
Eilliot doing Jackie Stewart and Justin Wilson proud! @DyslexiaIndiana
RT @GoTeamTGM: Help the cause! The JKTG foundation is doing amazing things and every little bit counts!
RT @Sunoco_UK: What an amazing pic of the #31 @WhelenEng @Cadillac DPi at full speed @Rolex24Hours - 2nd after #5 sister car, unbelievable.…
RT @MichaelShankRac: PR - See what the Michael Shank Racing drivers find so funny as they play a game called "You Laugh, You Lose." WATCH t…
(What does it mean to you to have a woman engineer?) "It means nothing to me. She's a great engineer who happens to be a woman." Amen Sam Schmidt #leena
RT @MichaelShankRac: PR - New Michael Shank Racing apparel is in! Head over to to see our new designs!…
Toasting @ax_racing @michaelshankracing and of course #dangurney so it had to be @moetchandon
Daytona seems to have already claimed its first victim #rolex24
Getting in and unloaded, talking to everyone as the prep continues. Really looking forward to this one! #rolex24
Was a pretty busy few days in Daytona but great to get so many boxes checked off before heading back soon!