Sunday Group Management – Motorsports Communications and Social Media


Sunday Group Management utilizes team members with creativity, drive, and a diverse skill set. Founded in 2003 by Matt Cleary after a successful effort as head of Competition Public Relations for the then-thriving Skip Barber Racing School, Sunday Group Management has steadily grown based on the firm’s strong network of relationships, remarkable work ethic, integrity, consistent follow through, and high-quality written content.

With clients that include race teams, event sponsors, race series and race drivers, Sunday Group has established a reputation for excellence.
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Driven by a passion for the sport, Sunday Group Management generates compelling content, raising the profile of our clients to help them achieve their goals and build the audience for motorsport as a whole.


Our vision is to be recognized as a creative leader in motorsport based on the excellence of our work, making ongoing contributions to the growth of motorsport through our clients' success.
  • Sunday Group Management has helped us continue to grow the Global Mazda MX-5 Cup series by raising the profile for both the championship and our drivers. We count on Matt (Cleary) and his team to deliver an efficient, reliable, and relentless media relations program. Sunday Group Management is easy to work with and is always looking for ways to contribute to everyone’s success.
    Michelle Kish
    Andersen Promotions
  • Sunday Group Management did an excellent job managing the media outreach for our championship campaign for us. They helped to build relationships with the media on our behalf, and their pro-active approach helped us to make the most of the opportunities that our on-track results created. Sunday Group initiated the promotion of our ‘Expect to Win’ ethos and brought a lot of energy and enthusiasm to our interactions with the media, social media, and the public on our behalf.

    Bob Johnson
    Action Express Racing
  • Since the very first day we worked together at Daytona in 2004, Matt (Cleary) and his team have been relentless in their effort to raise our profile as an organization. They use so many tools– social media, videos, and how well they get along with all the broadcast guys— to get us out there in creative ways. It’s helped us not only create a great relationship with our fans, but it has also been a part of the growth of this team for over a decade now.

    Mike Shank
    Michael Shank Racing
New clients. New employees. Lots of travel. Check out what SGM has been up to so far this season.

RT @StonerCarCare1: Stoner Car Care not only leads the field in automotive car products, we lead on the track too. Interested on how we hav…
RT @MeyerShankRac: PR - We came. We saw. We went fast on #FastFriday. Next up...Qualifying!

#ThisIsMay | #INDYCAR | @AutoNation | @SIRIUSX…
RT @GoTeamTGM: ICYMI: Take a lap around Mid (Mud) Ohio with Hugh Plumb

RT @GoTransAm: . @M1cheleAbbate, a former @TheHoonigans contestant from their first Driver Search, stopped by the Donut Garage in Long Beac…
It’s not a bad day when you get to call @IMS your office. #ThisIsMay
RT @RACERmag: IndyCar team owner #MikeShank and @IndyLights winner @rinusveekay join host @marshallpruett for Saturday's #TheDayAtIndy podc…
RT @MeyerShankRac: PR - Harvey and MSR Take Third at the INDYCAR Grand Prix

Official Release:…
RT @jack_harvey42: Unbelievable day. First @indycar podium! Thank you so much to everyone @MeyerShankRac. Now that we’ve got a taste, I’…
RT @MeyerShankRac: PR - This guy just qualified P3 for the #INDYCARGP. Amazing job right there.
First day at @IMS to kick off May with @MeyerShankRac for the #INDYCARGP. #ThisIsMay

📺 NBCSN (Qualifying / Race)
📻 SiriusXM Ch. 209/Online 970
We’d say we had a pretty busy (but productive) weekend 🙌🏻
Sunday Group is excited to welcome back Paige in the Dr. Michael J. Cleary Internship program!
RT @GoTransAm: Top 5 #TA2 qualifiers

🅿️1️⃣ @marcmillershow
🅿️2️⃣ Ethan Wilson
🅿️3️⃣ @MachavernRacing
🅿️4️⃣ Lawless Alan
🅿️5️⃣ Keith Pro…
RT @BenWaddell: Absolutely an amazing job by my teammate Jordan Perroy, putting us P5 for the start of the race. We can definitely make som…
RT @InvisibleGlass: Tricky conditions this AM, but the team made a great call on @MichelinUSA tire strategy and driver Rob Ecklin Jr. had a…