Sunday Group Management – Motorsports Communications and Social Media


Sunday Group Management utilizes team members with creativity, drive, and a diverse skill set. Founded in 2003 by Matt Cleary after a successful effort as head of Competition Public Relations for the then-thriving Skip Barber Racing School, Sunday Group Management has steadily grown based on the firm’s strong network of relationships, remarkable work ethic, integrity, consistent follow through, and high-quality written content.

With clients that include race teams, event sponsors, race series and race drivers, Sunday Group has established a reputation for excellence.
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Sunday Group Management generates value by developing identity and exposure for motorsport organizations while maintaining the highest level of integrity, loyalty, and ethical responsibility.


To be recognized as a leader in the sport by supporting future growth based on the excellence of our work, and to be an ongoing contributor to the growth of motorsport and our clients' success.
  • Sunday Group Management did an excellent job managing the media outreach for our championship campaign for us. They helped to build relationships with the media on our behalf, and their pro-active approach helped us to make the most of the opportunities that our on-track results created. Sunday Group initiated the promotion of our ‘Expect to Win’ ethos and brought a lot of energy and enthusiasm to our interactions with the media, social media, and the public on our behalf.

    Bob Johnson
    Action Express Racing
  • Since the very first day we worked together at Daytona in 2004, Matt (Cleary) and his team have been relentless in their effort to raise our profile as an organization. They use so many tools– social media, videos, and how well they get along with all the broadcast guys— to get us out there in creative ways. It’s helped us not only create a great relationship with our fans, but it has also been a part of the growth of this team for over a decade now.

    Mike Shank
    Michael Shank Racing
RT @jameypricephoto: That was AMAZING. So proud to be a small part of this incredible team. #LeMans #24hoursofLeMans #LeMans24 #FernandoAlo…
RT @GlobalMX5Cup: Happy Father’s Day to every dad out there who helped us to get to where we are today! No trophy is possible without you!…
Godspeed and prayers for the Green family on their loss
@RobinWarner @ToyotaRacing All the smart teams have their garages closed by now to make sure no surprise guests
Interesting that it was a much longer delay before they released the fans on to the track this year #lemans24
The guy whose job it is to put @MichelinRaceUSA hats on the winning drivers is likely annoyed w @redbull and Kimoa right now #lemans24
Where did Alonso end up?
RT @MichaelShankRac: Happy Father's Day to all of the supportive dads out there!
RT @LukeSmithF1: Race control taking their sweet time if they're going to do something on this... #LeMans24
@tonydizinno one of the stand-out drives of this race
RT @IMSA: Trouble for #TeamIMSA No. 94 @PorscheNAracing! Appears to have a broken rear suspension. They have made it to the pit lane and wi…
RT @sanmibor: According to the regulations, the Toyota #8 should be excluded for going reverse in the pitlane.
Strange it has not been pena…
@RobinWarner @AutoweekUSA enjoy. Those bodies will still be there in 12 / 18 hours...
@tonydizinno @UnitedAutosport What are they working on in the driver change?
Guessing as well that #safetycar means not reaching 400 laps #lemans24