Sunday Group Management – Motorsports Communications and Social Media


Sunday Group Management utilizes team members with creativity, drive, and a diverse skill set. Founded in 2003 by Matt Cleary after a successful effort as head of Competition Public Relations for the then-thriving Skip Barber Racing School, Sunday Group Management has steadily grown based on the firm’s strong network of relationships, remarkable work ethic, integrity, consistent follow through, and high-quality written content.

With clients that include race teams, event sponsors, race series and race drivers, Sunday Group has established a reputation for excellence.
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Sunday Group Management generates value by developing identity and exposure for motorsport organizations while maintaining the highest level of integrity, loyalty, and ethical responsibility.


To be recognized as a leader in the sport by supporting future growth based on the excellence of our work, and to be an ongoing contributor to the growth of motorsport and our clients' success.
  • Sunday Group Management did an excellent job managing the media outreach for our championship campaign for us. They helped to build relationships with the media on our behalf, and their pro-active approach helped us to make the most of the opportunities that our on-track results created. Sunday Group initiated the promotion of our ‘Expect to Win’ ethos and brought a lot of energy and enthusiasm to our interactions with the media, social media, and the public on our behalf.

    Bob Johnson
    Action Express Racing
  • Since the very first day we worked together at Daytona in 2004, Matt (Cleary) and his team have been relentless in their effort to raise our profile as an organization. They use so many tools– social media, videos, and how well they get along with all the broadcast guys— to get us out there in creative ways. It’s helped us not only create a great relationship with our fans, but it has also been a part of the growth of this team for over a decade now.

    Mike Shank
    Michael Shank Racing
RT @pirellitrophy: Earlier this morning, drivers and coaches took to the 3.048-mile track to learn the ins and outs before practice got und…
RT @tracksideonline: New episode of “You Don’t Know Jack” has dropped. Learn more about @jack_harvey42 and @AutoNation’s #DrivePink initiat…
RT @planetporsche: Pirelli Trophy West USA Set for Season Finale at Utah Motorsports Park. #Porsche #Pirelli
RT @AutoNation: Incredible! 💗 Thank you for supporting the cause, Jack! #DrivePink
RT @RobinLiddell: With huge thanks to all our team and key partners for the massive effort setting up this new team. Very proud and looking…
RT @marshallpruett: Podcast: #IMSA Prototype champion Felipe Nasr via @racermag on winning the championship on his…
Surprise season has Katherine Legge in championship hunt--
RT @MichaelShankRac:@katherinelegge⁩ right back at it for 2019 with our ⁦#NSX" rel="nofollow" target="_blank">@Acura⁩#NSX EVO here ⁦@RoadAtlanta⁩
RT @continentaltire: Congratulations to ExtremeSpirit Award winners Dale Wise and Bill Mullen! @MichaelShankRac @WayneTaylorRcng #ForWhatYo…
You can’t see how COLD it was in these pics #brrrrrr
RT @pirellitrophy: It's UMC Race Week! Check out where our championship contenders sit ahead of the weekend.
RT @MichaelShankRac: PR - Second Place Finish at Petit Le Mans for MSR

Official Release:
RT @AX_Racing: Ready to race today and hoping to have better luck in traffic than we did in qualifying!

Remember 10:30 AM live on @FS1 tu…
After a great close to the @continentaltire Challenge season (and era...) with @GoTeamTGM title yesterday, looking forward to #MotulPLM today w championship battles for @AX_Racing and @MichaelShankRac on tap! @fs1 10:30--