About – Sunday Group Management

ABOUT

Sunday Group Management utilizes team members with creativity, drive, and a diverse skill set. Founded in 2003 by Matt Cleary after a successful effort as head of Competition Public Relations for the then-thriving Skip Barber Racing School, Sunday Group Management has steadily grown based on the firm’s strong network of relationships, remarkable work ethic, integrity, consistent follow through, and high-quality written content. With clients that include race teams, event sponsors, and race drivers, Sunday Group has established a reputation for excellence.

Matt Cleary, President

Armed with a degree in Literature from Hamilton College, Matt jumped head first into the real world. Soon after completing his Management Training program, he landed a job at Skip Barber Racing School. That interview included being tossed the keys to a Viper for him to show what he could do behind the wheel. Fortunately, it went well.

Open to opportunity and quickly absorbing new responsibilities at every turn, Cleary moved up to head the marketing efforts at Lime Rock Park, selling tickets, sponsorship, hospitality and overseeing event management.

A move to the IndyCar ranks saw him join the traveling circus to focus on a different aspect of the sport, managing and developing partnerships to focus on creating value for those involved. Cleary also gained experience on the hospitality side of the sport as well as working as an instructor for Skip Barber Racing School’s SPG programs before starting Sunday Group. Cleary has also played the part of journalist, writing for Autosport, RACER Magazine, Formula Car Magazine, and SPEED.Com.

Sunday Group has worked with clients in NASCAR, IndyCar, IMSA, World Challenge, American Flat Track, ARCA, and even karting.

Fun Fact: Despite maintaining a perfect record of losses in Pinewood Derby competition, Cleary earned his Eagle Scout badge on the final day that he was eligible for the honor, foreshadowing his usually positive reaction to deadlines.

Maddie Komar, Communications Coordinator

Being a part of racing was inevitable for Maddie as she grew up at the race track watching her dad race cars which transitioned into her racing karts for nine years. As she attended University of Colorado at Boulder, Maddie began to pursue a career in motorsports. The summer after her Freshman year of college (2012) Maddie pursued an internship with IndyCar team, Andretti Autosport as a Public Relations and Client Services intern, also being a part of the team's season championship win with Ryan Hunter-Reay. Maddie then pursued several other internships at, National Speedway Directory (Chicago), Influence Associates (UK), and RaceTech Magazine (UK). Maddie's most recent internship brought her to Salzburg, Austria where she worked at as a public relations company taking care for European Formula 3 drivers' PR.

Once graduated, Maddie worked at Philadelphia company Turn5 Inc., as a social media and Public Relations Coordinator working for American Muscle and Extreme Terrain. Maddie first joined Sunday Group Management in 2016 at the IMSA season finale at Petit Le Mans, which also saw Meyer Shank Racing win the team’s final race in Daytona Prototype competition. Maddie is currently working as a Communications Coordinator and on point for Meyer Shank Racing and TeamTGM as well as assisting with several other Sunday Group clients.

Amy Greenway, Series Manager

Amy’s path to motorsport is a bit unconventional compared to her SMG colleagues. Graduating from Ball State University with a BA degree in Advertising from the Journalism Department, Amy began her professional career in radio, writing and voicing radio commercials, creating promotions and designing client-focused campaigns. It was there, she was introduced to racing by the local and national programming that the station managed for ESPN and other Talk Radio stations. In a true trial by fire, Amy filled in last minute for a local 30-minute racing talk show as the host. Since she had minimal racing knowledge, she focused on the media, marketing and advertising side of motorsports from a fan’s prospective. After hearing the show, the local short-track owner offered her a job overseeing the track’s event planning and marketing, selling tickets and sponsorship, planning and designing advertising campaigns and overseeing community outreach and hospitality along with planning specialized race-night events.

Her outsider’s approach to motorsport brand management gained her recognition from the nation’s largest sanctioning body, the Sports Car Club of America. SCCA Pro Racing was debuting a new formula racing concept to the United States (F4 U.S Championship) and added a position for a Communications Director. She accepted the opportunity and from there helped launch the most successful F4 program in the world. After the success of F4, Amy worked closely with ACCUS and the FIA to launch F3 Americas in the United States. Her tenacity, forward thinking and get-things-done attitude, brought her to join SMG in March 2019 as the Race Series Media Relations Manager for the Trans Am Series presented by Pirelli and the Battery Tender® Global Mazda MX-5 Cup presented by BFGoodrich Tires®.

Diane Swintal, Event Communications

The daughter of parents who regularly spent their date nights at sprint car races, California native Diane Swintal watched her first Indianapolis 500 at age 10 and was instantly hooked. When her inability to navigate trigonometry thwarted her plan to become an engineer, an “A” for her Intro to Engineering report on Apollo 13 triggered a new plan: to become a writer. Armed with a degree in Public Relations from the University of Southern California, Diane worked for several public relations agencies before signing on to work in motorsports public relations with American Honda.

After several years, Diane decided to head in a different direction, managing marketing and client relations for Hatch Design Group, a prominent restaurant design firm. But the racing bug was impossible to escape, and when the International Motor Sports Association came calling, Diane became the IMSA Development Series public relations coordinator. In 2013, she became the PR coordinator for DeltaWing Racing in the American Le Mans Series (now the WeatherTech SportsCar Championship), and in 2014 also began working for Andersen Promotions and the Mazda Road to Indy Presented by Cooper Tires as PR coordinator. Diane joined Sunday Group Management in 2016 to support clients in IMSA WeatherTech as well as the Pirelli GT3 Cup Trophy USA. When she’s not in a hotel, Diane lives in Irvine, California with husband Jim, a racing official and renowned motorsports artist.

J.J. O’Malley, Outreach Specialist

J.J. O’Malley has a long and distinguished career in the sport, having served as news editor for Chris Economaki at National Speed Sport News; six years as assistant sports editor at the Pocono Record, and 33 years with ISC/NASCAR, including 14 years as Director of Communications at Watkins Glen International as well as working with Homestead-Miami Speedway, ISC Publications, GRAND-AM and IMSA. He is also a contributor to Edgeset Marketing, Racer.com and AFT events.

The Pennsylvania native has also added to the motorsports literary scene, having written “Daytona 24 Hours,” the definitive history of the Rolex 24 At Daytona, for David Bull publishing. O’Malley just completed his most recent project, “Expect to Win,” exploring the remarkable run of success for Action Express Racing in IMSA WeatherTech competition.

Since joining Sunday Group in March, O’Malley has worked diligently to expand the organization’s outreach efforts with placements in each track’s local market newspapers & radio as well as frequent appearances on Speed City Austin and earning story placement in event programs for Sunday Group clients.

Dr. Michael J. Cleary Summer Intern: Paige Grimmer

Sunday Group Management welcomes Paige Grimmer to the team for the summer in the Dr. Michael J. Cleary internship position. Named after Sunday Group’s President, Matt Cleary’s late father, Michael, who was a strong advocate for creating opportunity as well as for converting opportunity into results, the internship program gives college students exposure into motorsports public relations.

Attending the University of Louisville, the college senior is majoring in Communications with a focus in public relations as well as a degree in Exercise Science. Motorsports has been ingrained in Grimmer from birth. Growing up in Indianapolis she was interested in IndyCar and specifically the Indianapolis 500. That passion pushed her to apply for a public relationship and marking internship position for Ed Carpenter Racing for the 2017 Month of May. She returns to Sunday Group Management for a second summer of learning before graduation in December, 2019.

If you are interested in applying, please email sundaygroupmanagement@gmail.com with the title “Dr. Michael J. Cleary Summer Intern”