About – Sunday Group Management


Sunday Group Management utilizes team members with creativity, drive, and a diverse skill set. Founded in 2003 by Matt Cleary after a successful effort as head of Competition Public Relations for the then-thriving Skip Barber Racing School, Sunday Group Management has steadily grown based on the firm’s strong network of relationships, remarkable work ethic, integrity, consistent follow through, and high-quality written content. With clients that include race teams, event sponsors, and race drivers, Sunday Group has established a reputation for excellence.

Matt Cleary, President

Armed with a degree in Literature from Hamilton College, Matt jumped head first into the real world. Soon after completing his Management Training program, he landed a job at Skip Barber Racing School. That interview included being tossed the keys to a Viper for him to show what he could do behind the wheel. Fortunately, it went well.

Open to opportunity and quickly absorbing new responsibilities at every turn, Cleary moved up to head the marketing efforts at Lime Rock Park, selling tickets, sponsorship, hospitality and overseeing event management.

A move to the IndyCar ranks saw him join the traveling circus to focus on a different aspect of the sport, managing and developing partnerships to focus on creating value for those involved. Cleary also gained experience on the hospitality side of the sport as well as working as an instructor for Skip Barber Racing School’s SPG programs before starting Sunday Group. Cleary has also played the part of journalist, writing for Autosport, RACER Magazine, Formula Car Magazine, and SPEED.Com.

Sunday Group has worked with clients in NASCAR, IndyCar, IMSA, World Challenge, American Flat Track, ARCA, and even karting.

Fun Fact: Despite maintaining a perfect record of losses in Pinewood Derby competition, Cleary earned his Eagle Scout badge on the final day that he was eligible for the honor, foreshadowing his usually positive reaction to deadlines.

Julie Conlin, Senior Account Manager

Julie Conlin earned a Bachelor of Science in Business Administration & Marketing degree from Ashland University in May 2008. Having grown up around various forms of motorsports – including her family’s karting team, Julie pursued a career in motorsports marketing. She has worked in Operations at Homestead-Miami Speedway, assisted Michael Crawford Motorsports in Indy Lights, has worked as a promotional staff team member for PMR Racing Promotions, and worked in the media relations department at Chip Ganassi Racing Teams, Inc.

Julie enters her seventh race season with Sunday Group in 2017 and manages the firm’s IMSA accounts. She handles each team’s race advances, post-race reports, social media, websites, promotional material, the team’s editorial and at-track calendars. She also coordinates team and driver schedules in addition to actively pitching story ideas to television broadcast as well as national and local media with placements in magazines, newspapers and event programs.

Maddie Komar, Communications Coordinator

Being a part of racing was inevitable for Maddie as she grew up at the race track watching her dad race cars which transitioned into her racing karts for nine years. As she attended University of Colorado at Boulder, Maddie began to pursue a career in motorsports. The summer after her Freshman year of college (2012) Maddie pursued an internship with IndyCar team, Andretti Autosport as a Public Relations and Client Services intern, also being a part of the team's season championship win with Ryan Hunter-Reay. Maddie's most recent internship brought her to Europe as she worked at a Public Relations company based in Salzburg, Austria, where she worked with European F3 drivers.

Maddie first joined Sunday Group Management in 2016 at the IMSA season finale at Petit Le Mans, which also saw Michael Shank Racing win the team’s final race in Daytona Prototype competition. Maddie is currently working as a Communications Coordinator taking care of social media, team schedules & race stories as well as providing at track support.

Amanda Peters

After graduating from IUPUI with a double major in English Literature and Spanish, Amanda Peters joined the Sunday Group Management intern program in June 2013. Inspired by the enthusiasm her father has for NASCAR and fostered by a personal interest in the sport thanks to family relative Forrest Lucas, Amanda figures that her veins contain 60% blood, 38% motor oil and about 2% coffee. Her time at IUPUI strengthened her love of motorsports as she became involved with and attended the Purdue Grand Prix (a long running karting tradition) as well as the Indianapolis 500.

Peters started at Sunday Group as a Dr. Michael J. Cleary intern, was hired to a part time position, and then became a key member of our full time staff. Her family started a coffeehouse and Peters has migrated into an event specialist for Sunday Group, adding to our on-site presence during large events

J.J. O’Malley, Outreach Specialist

J.J. O’Malley has a long and distinguished career in the sport, having served as news editor for Chris Economaki at National Speed Sport News; six years as assistant sports editor at the Pocono Record, and 33 years with ISC/NASCAR, including 14 years as Director of Communications at Watkins Glen International as well as working with Homestead-Miami Speedway, ISC Publications, GRAND-AM and IMSA. He is also a contributor to Edgeset Marketing, Racer.com and AFT events.

The Pennsylvania native has also added to the motorsports literary scene, having written “Daytona 24 Hours,” the definitive history of the Rolex 24 At Daytona, for David Bull publishing. O’Malley just completed his most recent project, “Expect to Win,” exploring the remarkable run of success for Action Express Racing in IMSA WeatherTech competition.

Since joining Sunday Group in March, O’Malley has worked diligently to expand the organization’s outreach efforts with placements in each track’s local market newspapers & radio as well as frequent appearances on Speed City Austin and earning story placement in event programs for Sunday Group clients.

Diane Swintal

The daughter of parents who regularly spent their date nights at sprint car races, California native Diane Swintal watched her first Indianapolis 500 at age 10 and was instantly hooked. When her inability to navigate trigonometry thwarted her plan to become an engineer, an “A” for her Intro to Engineering report on Apollo 13 triggered a new plan: to become a writer. Armed with a degree in Public Relations from the University of Southern California, Diane worked for several public relations agencies before signing on to work in motorsports public relations with American Honda.

After several years, Diane decided to head in a different direction, managing marketing and client relations for Hatch Design Group, a prominent restaurant design firm. But the racing bug was impossible to escape, and when the International Motor Sports Association came calling, Diane became the IMSA Development Series public relations coordinator. In 2013, she became the PR coordinator for DeltaWing Racing in the American Le Mans Series (now the WeatherTech SportsCar Championship), and in 2014 also began working for Andersen Promotions and the Mazda Road to Indy Presented by Cooper Tires as PR coordinator. Diane joined Sunday Group Management in 2016 to support clients in IMSA WeatherTech as well as the Pirelli GT3 Cup Trophy USA. When she’s not in a hotel, Diane lives in Irvine, California with husband Jim, a racing official and renowned motorsports artist.

Dr. Michael J. Cleary Summer Intern

This position is currently not filled. The position is named for Matt Cleary’s father Michael, who was an entrepreneur as well as professor at Wright State University. Michael Cleary was a strong advocate for creating opportunity as well as for converting opportunity into results, a fitting approach for an internship position.

If you are interested in applying, please email sundaygroupmanagement@gmail.com with the title “Dr. Michael J. Cleary Summer Intern”