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May 22, 2024LAKEVILLE, CONN. (21 MAY 2024) – Lime Rock Park is thrilled to announce Mohegan Digital as the newest sponsor for the highly anticipated 2024 season. This exciting partnership will bring a unique blend of motorsport and entertainment to fans at the historic raceway starting this weekend during the Trans Am Memorial Day Classic (May 24-27).
Fans (ages 21 and older) attending the event can look forward to a variety of casino-style games, exclusive giveaways and the chance to interact with Mohegan Digital representatives, all set against the backdrop of thrilling Trans Am racing.
“We are excited to welcome Mohegan Digital to the Lime Rock Park family,” said Line Rock Park Chief Marketing Officer Jamie . “The presence of Mohegan Digital on the midway will not only elevate the fan experience but also showcase the synergy between two iconic Connecticut brands dedicated to delivering unforgettable moments and underscores Lime Rock Park’s commitment to enhancing the fan experience through innovative and engaging sponsorships.”
This unique addition to the midway is designed to enhance the race day experience, providing attendees with a taste of the thrilling entertainment Mohegan Sun is renowned for. Additionally, Mohegan Digital will use this opportunity to bring awareness to their newest digital gaming app, mohegansuncasino.com, showcasing that Mohegan Sun fun can be had anywhere in the state of Connecticut.
“Partnering with Lime Rock Park for the Trans Am Memorial Day Classic and future marquee events is a perfect fit for Mohegan Digital,” said Guy Greene Vice President of Online Marketing of Mohegan Digital. “We look forward to bringing our unique brand of entertainment to the raceway and engaging with the passionate motorsport community.”
The Trans Am Memorial Day Classic will feature racing from the Trans Am Series presented by Pirelli, Sportscar Vintage Racing Association and International GT. Sunday’s (May 26) festivities will include the Royals Car Show and the Connecticut Craft Beer Grand Prix. For tickets visit, www.limerock.com/tickets
