Sunday Group Management utilizes team members with creativity, drive, and a diverse skill set. Founded in 2003 by Matt Cleary after a successful effort as head of Competition Public Relations for the then-thriving Skip Barber Racing School, Sunday Group Management has steadily grown based on the firm’s strong network of relationships, remarkable work ethic, integrity, consistent follow through, and high-quality written content.

With clients that include race teams, event sponsors, race series and race drivers, Sunday Group has established a reputation for excellence.
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Driven by a passion for the sport, Sunday Group Management generates compelling content, raising the profile of our clients to help them achieve their goals and build the audience for motorsport as a whole.


Our vision is to be recognized as a creative leader in motorsport based on the excellence of our work, making ongoing contributions to the growth of motorsport through our clients' success.
  • Michelle Kish
    Sunday Group Management has helped us continue to grow the Global Mazda MX-5 Cup series by raising the profile for both the championship and our drivers. We count on Matt (Cleary) and his team to deliver an efficient, reliable, and relentless media relations program. Sunday Group Management is easy to work with and is always looking for ways to contribute to everyone’s success.
    Michelle Kish
    Andersen Promotions
  • Bob Johnson

    Sunday Group Management did an excellent job managing the media outreach for our championship campaign for us. They helped to build relationships with the media on our behalf, and their pro-active approach helped us to make the most of the opportunities that our on-track results created. Sunday Group initiated the promotion of our ‘Expect to Win’ ethos and brought a lot of energy and enthusiasm to our interactions with the media, social media, and the public on our behalf.

    Bob Johnson
    Action Express Racing
  • Mike Shank

    Since the very first day we worked together at Daytona in 2004, Matt (Cleary) and his team have been relentless in their effort to raise our profile as an organization. They use so many tools– social media, videos, and how well they get along with all the broadcast guys— to get us out there in creative ways. It’s helped us not only create a great relationship with our fans, but it has also been a part of the growth of this team for over a decade now.

    Mike Shank
    Michael Shank Racing
With @tom_blomqvist comfortably in the lead, admin is going to get a few hours of shut eye.

If you are a night owl keep watching on Peacock TV.

#DRVPNK // #Rolex24
We have a wild @tom_blomqvist on the move right now. 🔥 7th to 3rd in a matter of two laps.

#DRVPNK // #Rolex24
That’s one full circulation of the driver lineup. Tom is back in the car. Still P6.

#DRVPNK // #Rolex24
A few minutes later… Helio takes wild ride in Turn 1. He keeps it going. We are P6.

#DRVPNK // #Rolex24
Have to love @austincindric still being inspired by #badasswilson to squeeze into these prototypes.

"If the late great @justin_wilson could do it, so can I!" #rolex24 #daytona500
@ChrisDyson16 But actually was Preston Henn in 83 who won at 66 years young
@ChrisDyson16 (PER JJ)... EFR was 56, Moretti was 57, Ed Brown 53, Fred Lienhart 55 but John Schneider in 1997 was 59, co-driving might know the guy
Can’t start a 24hr race without donuts! Bring on the day! #rolex24 #imsa
If this is the crowd just to watch the cars come off the track from practice, we can’t wait to see the turnout for autographs at 2:15pm

@daytona #imsa #Rolex24
Have you got your shirt yet? We teamed up with @blipshift for this one, it's only available for a limited time!
Our weekend plans are booked. Who else is watching?

View the full #Rolex24 Spotter Guide from @IMSA here:

Today would have been Paul Newman’s 98th birthday!

Fans can celebrate his birthday by donating to The Hole in the Wall Camp by texting BANDIT to 243725.

The camp was founded by Newman in 1988 for kids with serious illnesses

Our WeatherTech team won't be in action at Daytona this weekend, but we're looking forward to two weekends at @sebringraceway in March!
We’ve touched down in @DAYTONA to support our partners @IMSA for the #Rolex24.

It’s going to be an epic weekend!
First VP Racing SportsCar Challenge weekend in the books! Check out the recap for todays race below ⬇️
🏁 on race 2

Bijoy finished the race in 5th
RT @TeamCooperTire: Oh, the weather outside is.... frightful.

What's the craziest weather you've experienced at a sporting event?

We hope you have a wonderful holiday season!
RT @MazdaMX5Cup: Green flag on #MX5Cup Practice 1. This is a 30min session. Sun is out in abundance. Go to for live…