Campaigns utilize a range of tools, from social media to press releases to plain old handshakes and conversations with key media members. And sometimes, they utilize a case of water bottles and a race tire.  

A pre-season hype piece that dropped just ahead of MSR winning the 24 and going on to take another IMSA Championship

2022 is a big year for MSR, with dual programs in IMSA and INDYCAR, not to mention the drive for 5 as Helio Castroneves looks to make more history this May.

Michael Shank Racing Wins 2012 Rolex 24

When long-time client Michael Shank Racing won the 50th Anniversary Rolex 24 At Daytona, Sunday Group set to work coordinating the massive amount of media that developed following the win as well as developing a plan to expand the media coverage of the historic win.

Overall, Sunday Group helped generate over 251 million media hits for Michael Shank Racing throughout the event. Additionally, Sunday Group produced a compilation video of the event which can be viewed here:

Establishing a new racing identity:
Rising Star Racing Media Launch

Rising Star Racing was formed with dual goals: to help further the careers of talented and deserving young open-wheel drivers and to create corporate sponsorship opportunities to support those drivers into the future. 

Sunday Group Management was retained to establish the profile and credibility for the effort. Launching the program with a driver announcement at the PRI show in Indianapolis generated instant recognition for the campaign as the press event was attended by key endemic media members and generated significant initial interest in the program. 

The launch was a straightforward case study of establishing goals on behalf of the client, developing a plan to reach those goals, and executing the process on behalf of the client to generate the widest scope of attention.