Sunday Group Management Selected as Mazda Global MX-5 Cup Media Relations AoR

Indianapolis, Ind. (19 July 2017) – Sunday Group Management has been selected as the media relations agency of record for the Battery Tender Mazda Global MX-5 Cup presented by BFGoodrich Tires. The Mazda-owned series is sanctioned by INDYCAR and managed by Andersen Promotions.

Launching the program with the series annual Spring Training event in March, Sunday Group is providing social media strategy and activation, media relations management and content development, as well as supporting on-site marketing initiatives for the championship.

The efforts have also seen Sunday Group focus on the all-new series website (http://mx-5cup.com, as well as growing the social media following and engagement for the series via twitter (@globalmx5cup) and Instagram (@globalmx5cup).  Sunday Group has also been an active partner in promoting the live streaming that Mazda has provided this season, which has produced over 1.5 million views via the Mazda Facebook Page as well as www.mazdalive.com.

The series is the North American edition for the Global MX-5 Cup which has initiated a championship in Japan and is anticipated to continue to establish additional championships around the world. Every competitor utilizes the same Global MX- 5 Cup car that is built by Long Road Racing utilizing a production car base.

“With our partnership with Andersen Promotions and moving to INDYCAR as our sanctioning partner, this is a very big season for the Global MX-5 Cup so we were pleased to bring Sunday Group Management on board this year,” said Director of Mazda Motorsports, John Doonan. “They have a strong reputation, and having now worked with them this season, we understand why that is the case.”

The 2017 Global MX-5 Cup season features four races held in support of Verizon IndyCar Series events as well as the season-finale at Mazda Raceway Laguna Seca.

The Indianapolis-based firm also supports clients in IndyCar, IMSA, American Flat Track and World Challenge competition.