Extends agreement with Prospr PR to provide expanded scope of deliverables for Sunday Group clients
Indianapolis–(16 July 2024) Sunday Group Management, a leading marketing communications firm based in Indianapolis with a concentration in motorsports, has extended its working partnership with Prospr PR, a Chicago-based agency founded and led by Kevin Loughery.
Sunday Group first partnered with Prospr in 2022 to manage a campaign focused on Meyer Shank Racing’s 2021 history-making Indianapolis 500 victory and Helio Castroneves’ Drive for Five.
That partnership grew to include support across a wider range of Sunday Group Management clients, including Lime Rock Park, PT Autosport’s Aspiring Driver Shootout and USAC star Taylor Fern’s INDY NXT debut with ABEL Motorsports.
The two agencies have extended the working relationship and are looking forward to continuing to deliver for their clients.
“It’s a privilege to work alongside Sunday Group– both with the pros at the agency and its lineup of world-class clients,” said Loughery, a 2011 graduate of Indiana University’s sports communications program. “As an Indy guy, it’s been rewarding to tell meaningful stories across the motorsports world, and Prospr looks forward to continuing to support Sunday Group as a leading agency in this space.”
With a strong network of endemic contacts and a focused effort on gaining share of voice within the race broadcasts and endemic coverage, Sunday Group builds communications campaigns that are specific to what each client is looking to achieve.
“Active, outgoing media pitching is a central component to what we do to gain media placements on our clients behalf in addition to our content development and distribution,” said Sunday Group Management Founder Matt Cleary. “Partnering with Prospr helps us to extend that reach to generate stronger results and allow us to build PR plans for each of our clients based on what is important to them. Kevin and his team have been fantastic to work with, generating a lot of strong results so we are happy to extend our partnership for the future.”