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January 29, 2022

10 Years on, SGM’s Matt Cleary looks back at MSR’s huge Rolex 24 Win

I remember having a note with three talking points (people to thank, sponsors to mention/thank, etc. )  for Mike for the post race and being too […]
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July 7, 2021

PR Perspective: Winning the Indianapolis 500

Excitement. Chaos. Adrenaline. There’s not many ways to describe what it feels like to be a part of an Indianapolis 500 winning team especially when that […]
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January 11, 2021

The Off-Season Hot Takes – Maddie Komar

What strategy do you have to make the most out of the off-season? I don’t really change my strategy too much compared to the normal season. […]
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January 7, 2021

The Off-Season Hot Takes – Amy Greenway

What strategy do you have to make the most out of the off-season? – Trans Am is fortunate enough to capture enough video content through the […]
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December 10, 2020

The Off-Season Hot Takes – Erin Cechal

What strategy do you have to make the most out of the off-season?  What off-season? Honestly, the time between races seasons, is the best time to […]
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November 2, 2020

BLOG – Life on the Road: COVID-19 Edition

It is Sunday, November 1 as I sit in the media center at WeatherTech Raceway Laguna Seca, at IMSA’s Hyundai Monterey Sports Car Championship.  But tomorrow? […]
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July 2, 2020

Hello From The Other Side…

Amy Greenway, Sunday Group Management Last weekend, the Trans Am Series presented by Pirelli racing returned after a four-month slumber. Staged at Mid-Ohio Sports Car Course, […]
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June 8, 2020

Racing Under Quarantine: INDYCAR Season Opener

by Maddie Komar, Brand and Account Manager    It had been 258 days since the last INDYCAR race at WeatherTech Raceway Laguna Seca for the 2019 […]
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May 22, 2020

The Cult of Brand Personality Pt. 2

By Amy Greenway, Series Manager Seven Keys to Brand Voice Now that we can identify what a brand personality is and why it is important, knowing […]
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