April 20, 2022

First Road Course Weekend

I’ve always been a circle track person; everything has always been on an oval, whether it was a dirt track, short track, or a NASCAR superspeedway. […]
March 24, 2022

A New Perspective: A Rookie to Racing

If you told me six months ago I would be traveling to work an IMSA race weekend, I would’ve had a lot of questions for you. […]
March 16, 2022

Sebring, Dan, and Diesel

I can not smell diesel without being taken immediately to the paddock of Sebring International Raceway in 1991. I was fortunate enough to be working with […]
January 29, 2022

10 Years on, SGM’s Matt Cleary looks back at MSR’s huge Rolex 24 Win

I remember having a note with three talking points (people to thank, sponsors to mention/thank, etc. )  for Mike for the post race and being too […]
July 7, 2021

PR Perspective: Winning the Indianapolis 500

Excitement. Chaos. Adrenaline. There’s not many ways to describe what it feels like to be a part of an Indianapolis 500 winning team especially when that […]
January 11, 2021

The Off-Season Hot Takes – Maddie Komar

What strategy do you have to make the most out of the off-season? I don’t really change my strategy too much compared to the normal season. […]
January 7, 2021

The Off-Season Hot Takes – Amy Greenway

What strategy do you have to make the most out of the off-season? – Trans Am is fortunate enough to capture enough video content through the […]
December 10, 2020

The Off-Season Hot Takes – Erin Cechal

What strategy do you have to make the most out of the off-season?  What off-season? Honestly, the time between races seasons, is the best time to […]
November 2, 2020

BLOG – Life on the Road: COVID-19 Edition

It is Sunday, November 1 as I sit in the media center at WeatherTech Raceway Laguna Seca, at IMSA’s Hyundai Monterey Sports Car Championship.  But tomorrow? […]
July 2, 2020

Hello From The Other Side…

Amy Greenway, Sunday Group Management Last weekend, the Trans Am Series presented by Pirelli racing returned after a four-month slumber. Staged at Mid-Ohio Sports Car Course, […]
June 8, 2020

Racing Under Quarantine: INDYCAR Season Opener

by Maddie Komar, Brand and Account Manager    It had been 258 days since the last INDYCAR race at WeatherTech Raceway Laguna Seca for the 2019 […]
May 22, 2020

The Cult of Brand Personality Pt. 2

By Amy Greenway, Series Manager Seven Keys to Brand Voice Now that we can identify what a brand personality is and why it is important, knowing […]